B2B Boosted Turns Website Traffic Into Leads with Knock2

“It’s honestly one of the fastest and most useful lead tools I’ve ever set up. I installed Knock2, added the Slack and Clay integrations, and within minutes I could see who was actually on my website — names, emails, LinkedIns, everything.”

The Challenge

As the founder of B2B Boosted, a RevOps and Clay automation agency, Tim helps B2B companies like Workmate.com design systems that convert website traffic into sales opportunities.

Despite his expertise in automation and pipeline design, he struggled with a familiar problem. Website analytics told him how many visitors were coming in, but not who they were.

Traditional intent tools only revealed company names. That made it impossible to see which people were visiting, when they came back, or whether they were a good fit for outreach.

Tim wanted to:

• Identify real people visiting his or his clients’ websites
• Automatically qualify them against custom ICP criteria
• Route them into Slack, Clay, or HubSpot for immediate follow-up

“You work so hard to drive traffic, but without visibility into who’s visiting, you’re flying blind. Knock2 lets you see the real people, not just logos, so you can reach out right when they’re interested.”

The Solution

Tim implemented Knock2 across his own site and his clients’ websites, integrating it directly into their existing RevOps and automation stacks. The setup took less than ten minutes.

1. Pixel Installation
He added the Knock2 pixel to each site. Within minutes, Knock2 began identifying visitors and surfacing verified names, emails, companies, and LinkedIn profiles.

2. Slack Integration
Every time a qualified visitor landed on a site, Knock2 posted a real-time alert in a dedicated Slack channel.

“The dopamine hit of seeing a new visitor pop up in Slack with their name and company is wild. I know exactly who’s checking out my services or my clients’ pages.”

3. Clay Workflow Setup
Tim connected Knock2’s webhook output directly into Clay, his core automation platform.

• New visitors automatically flowed into Clay tables
• Knock2’s enrichment data (email, LinkedIn, company) eliminated the need for separate enrichment workflows
• Using Clay filters, he prioritized high-value visitors and segmented them by ICP match

4. ICP Scoring and Lead Routing
Inside Knock2, Tim used the built-in ICP system to define ideal customer profiles for each client.
Criteria included company type, role, location, and industry. Knock2 automatically scored every visitor and routed qualified contacts into Clay, HubSpot, or Slack for next steps.

5. Manual and Automated Outreach
For high-ticket clients, Tim personally reached out to visitors after seeing their profiles appear in Slack. For other segments, he used Knock2 Campaigns and Clay automations to send email or LinkedIn messages automatically.

“It’s all happening in the background. Every visitor is captured, scored, and routed into Clay or Slack. I just check Slack, click a name, and see their full profile. It’s lead generation on autopilot.”

The Impact

✅ 326 verified contacts captured in three months across his own site
✅ Real-time Slack alerts revealing exactly who is visiting, when, and what pages they view
✅ Reduced Clay credit usage thanks to Knock2’s built-in enrichment
✅ Automated ICP scoring and routing that saves hours of manual filtering
✅ Better timing for outreach and higher conversion from warm, engaged traffic

“Compared to RB2B or other platforms, Knock2 identifies way more people. It’s more accurate, faster to set up, and plugs right into the tools I already use — HubSpot, Clay, Slack. Total no-brainer.”

The Results in Action

Before Knock2, Tim and his clients could only see anonymous traffic metrics.
After Knock2, they could see exactly who visited — like “Dale, Head of Growth at [Company Name]” — and what pages they viewed.

Within seconds, those details appeared in Slack and Clay, ready for immediate follow-up.
Tim’s team could message the right contact at the right time, often converting visitors into booked calls the same day.

“I’ve had multiple new client calls come directly from people I spotted in Knock2. Without it, those visitors would’ve just vanished.”

Tim’s Advice for RevOps and Growth Agencies

“If you’re in RevOps, lead gen, or running a growth agency, install Knock2. You’ll start seeing who’s on your site within minutes. Pair it with Clay and Slack, and you’ve got a full inbound and outbound loop running automatically. It’s one of those tools that instantly pays for itself.”

Want to learn more about B2B-Boosted? Check out their website here.