The Knock2 podcast
Knocking to 10 Episodes
Knock2 CEO John DiLoreto interviews early-stage founders and sales leaders on building pipeline, scaling revenue, and the path to $10M ARR.
How Steven Hakami Built Wiza into a Modern Sales Data PowerhouseFrom scrappy Chrome extension to global API. The journey of a self-funded founder who let the product lead.Watch now →
Reinventing Field Sales for the Mobile First EraGabe Naviasky on why simplicity, speed, and focus define the future of field salesWatch now →
AI Agents in Action with Mars AzizAI agents: what they are and a real-life example of how to build them with Mars AzizWatch now →
The Mount Rushmore of Modern GTM Plays with Chris Balestras of VibescalingChris Balestras shares his Mount Rushmore of GTM plays: why website visitors are the #1 growth lever and how AI‑powered teams can win with modern go‑to‑market.Watch now →
From Growth-at-All-Costs to Profitable GTM: How John Descalzi Scaled Flipdish’s Sales and Success Teams John Descalzi on GTM Evolution, Quality Comp Plans, and Field Sales FlywheelsWatch now →
How to Fix Pipelines, Elevate CS, and Sell With Zero ShameLindsay Rios on Forecasting Truth, and Customer-First GrowthWatch now →
How Arrows Is Redefining Sales Rooms and Customer Onboarding in the HubSpot EcosystemDaniel Zarick on Momentum, Ecosystem Bets, and the Future of Collaborative SellingWatch now →
How to Build First-Time Sales Managers, Fix Broken Comp Plans, and Coach for ScaleTaylor Martino on the GTM Playbooks That Help Seed-Stage Teams Hit $10M FasterWatch now →
How Mark Pinard Helped Scale SaaS Giants by Listening to the Customer (Literally)From rewriting box copy for QuickBooks to rearchitecting the GTM motion at Recurly and Pipefy, Mark Pinard has made a career out of customer-centric marketing. In this Knocking to 10 episode, Mark shares how he went from support rep to CMO by following one principle: deep customer understanding.Watch now →
How to Hire and Scale Sales the Right Way: Lessons from 4x VP Alex GraceHiring your first head of sales is a make-or-break move. In this episode recap from Knocking to 10, Alex Grace shares hard-earned lessons on why most early sales hires fail, and what founders actually need at the Series A stage. From avoiding farmer reps to building sales processes that fit your reality (not your dreams), this is a blueprint for getting it right.Watch now →
From Cold Calls to AI Coaching: Why Practice Still Wins Deals | Brad ElrodBrad, a veteran sales leader, reveals how sales enablement has evolved from noisy call centers to AI-powered coaching platforms. Learn why structure is essential from day one, when to invest in enablement resources, and how artificial intelligence is transforming sales training. Discover actionable insights to build an effective enablement culture that scales with your team and drives sustainable growth.Watch now →
How to Build a Hardware Company in a Software-Obsessed World: Lessons from Jake HawksworthJake Hawksworth, CEO of Hypercraft, shares how he’s scaling a hardware-first startup in a software-obsessed world, and what SaaS founders can learn from it. From defining your ICP to ignoring investors (when you have to), this episode is packed with unfiltered insights on building complex, capital-intensive businesses the smart way.Watch now →
The $250K Mistake Startups Make (And How to Avoid It When Hiring Sales #1) | Jake WolpertJake Wolpert has helped build six early-stage sales teams, and seen firsthand what happens when startups rush to hire their first rep. In this conversation, he breaks down the biggest pitfalls in founder-to-sales transitions, how to structure onboarding for success, and why most teams are too hands-off during product trials. Whether you’re hiring rep #1 or refining your GTM playbook, this episode is full of tactical advice that founders can act on today.Watch now →
Scaling with Authenticity: Lessons from Jeff KirchickJeff Kirchick, author of Authentic Selling and veteran VP of Sales, shares how to build trust, close big deals, and scale GTM teams, without losing your voice. From early-stage playbooks to angel investing, this episode is packed with real talk for sales leaders and founders.Watch now →
Building Trust in Billion-Dollar Sales: Lessons from AMD’s Tony Fernandez-Stoll, Now CRO at CarbiceTony Fernandez-Stoll, former VP of OEM Sales at AMD and current CRO at Carbice, shares real-world lessons on winning enterprise hardware deals, building trust with OEMs, and bringing groundbreaking thermal tech to market. A must-read for GTM leaders in complex sales and deep tech.Watch now →
What Founders Can Learn From Yelp’s Sales Rocket Ship: Lessons from Preston JungerBefore leading revenue at Nift and co-founding Mile Square Labs, Preston Junger helped build one of tech’s most iconic sales teams: Yelp. In this episode of Knocking to 10, Preston shares timeless lessons for founders scaling beyond founder-led sales, from building culture that drives performance to embedding grit into your early GTM motion.Watch now →
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