Anonymous traffic
Who visited my website?
Analytics counted the session. It did not name the buyer. Knock2 identifies the company on 93% of engaged sessions, and the person on 62% of US engaged sessions, then sends that contact to your team.
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01 · The analytics gap
Analytics shows the visit, not the visitor.
A traffic report answers how many people came, which channel sent them, and whether the session was engaged. Google Analytics defines an engaged session as 10 seconds or longer, or 2 or more pageviews.
It does not answer who. The form-fill is the only name in the report, and most B2B buyers never fill one out.
Keep analytics for volume and attribution. Add identification when a rep needs an account, or a person, to follow up while the visit is still recent.
Company versus person
Two answers to “who”.
Account-level · 93%
The company
Which organization was on the pricing page. Knock2 resolves this for 93% of engaged sessions, including traffic outside the United States. Enough for target-account alerts and territory routing. Not enough to send an email.
Person-level · 62% US
The person
Name, title, work email, phone and LinkedIn. Knock2 resolves this for 62% of US engaged sessions. Your rep can write to that person, and Knock2 can surface the rest of the buying committee at the same account.
Leadfeeder, Lead Forensics and Leadinfo stop at the company, which closes the analytics gap halfway. Snitcher names a person only once they give an email. See the 2026 comparison →
02 · The US privacy boundary
The person in the US. The company everywhere.
Person-level identification on Knock2 runs on US traffic only, by design. Everywhere else, it returns the company and not the individual’s contact details. That is the line for GDPR, CCPA and ePrivacy.
You still see which European or Asian companies are researching you. You do not get a named person there.
The same rule is why a US match rate and a global match rate are different numbers. 62% is the person, in the US. 93% is the account, on engaged sessions, without that geographic cut.
What you actually receive
From a visit to a contact.
- A company on engaged sessions, worldwide, at the 93% account-level rate.
- A person on US engaged sessions, at the 62% person-level rate, with business contact details when the match resolves.
- The rest of the buying committee at that account, included on every Knock2 plan.
- A route into HubSpot, Salesforce, Slack, Apollo, Outreach, Lemlist or a webhook.
Plans start at $199 a month, with a 7-day free trial. Want a sample first? The website visitor identification tool matches 5 buyers to a domain. How visitor identification works →
Keep exploring
Related reading
2026 comparison
Best website visitor identification software
Eight tools side by side: match rates, prices, and what happens after the match.
Read more →Product
Website visitor identification software
Person-level identification, the buying committee, and routing into your CRM.
Read more →How it works
Visitor identification
How Knock2 names 62% of US engaged sessions and 93% of accounts.
Read more →Free tool
Website visitor identification tool
Enter your domain and get 5 buyers matched to your site, free.
Read more →FAQ
Frequently asked questions
Who visited my website?
Google Analytics can tell you how many sessions you had, where they came from, and which pages they opened. It cannot tell you the person's name. Website visitor identification software matches a visit to a company and, for US traffic, to a person: name, title, work email, phone, and LinkedIn. Knock2 does that, then routes the contact to your CRM or Slack.
Why doesn't Google Analytics show who visited?
Analytics measures the visit: source, landing page, engaged or not. An engaged session is 10 seconds or more, or 2 or more pageviews. It is not an identity. To see the company or the person you need a separate identification layer on top of the traffic you already have.
Can I see the person, or only the company?
Both, with a privacy boundary. Knock2 identifies 93% of engaged sessions at the account level, globally, and 62% of US engaged sessions at the person level. Outside the US, you get the company, not the individual's contact details. That is how the product stays within GDPR, CCPA, and ePrivacy expectations.
Is it legal to see who visited my website?
Knock2 is built on the same class of identity and analytics technology already running on most B2B websites. Person-level identification runs on US traffic only. Everywhere else, Knock2 returns company-level information only. The identity data is licensed from established providers.
What does it cost to find out?
Plans start at $199 a month, with a 7-day free trial. You can also match 5 buyers to your site from the free tool page before you start a trial.
Is Knock2 the same as Knock AI?
No. Knock2 is knock2.ai. Knock AI at knock-ai.com is a different company. Searching "who visited my website" often mixes the two. This page is Knock2.
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