Anonymous visit to pipeline, in one workflow.

The 93%* figure refers to account-level identification on engaged sessions (Google Analytics defines an engaged session as 10 seconds or more, or 2+ pageviews). The 62%* figure is for person-level identification on US traffic. High match rates matter for workflows because they determine how many visitors actually flow into your automations — a better match rate means more signal feeding your Slack alerts, CRM pushes, and outbound sequences.

Three patterns cover most teams. First, real-time alerts: route high-intent visitors (above a lead score threshold, or on specific pages like pricing or demo) directly to Slack or email. Second, CRM enrichment: auto-create or update leads and contacts in HubSpot or Salesforce when identified visitors match your ICP. Third, outbound enrollment: push identified buyers into Apollo, Outreach, Lemlist, or Instantly sequences based on filters you define.

All three run off the same underlying filter system, so you can compose any combination — for example, alert sales AND enroll in sequence AND create in CRM for the same visitor if they hit your top-priority criteria.

The teams that get the most out of Knock2 focus on signal quality over volume. Start with one or two high-confidence triggers — for example, anyone above a 75 lead score who visited pricing or demo pages — and route those to Slack for immediate action. Send the broader pool into a scheduled outbound sequence instead of real-time alerts.

The trade-show analogy helps: Knock2 tells you the three prospects at your booth worth talking to, not all fifty who walked by. Give reps three leads per day, not fifty.

Yes. Slack notifications are filter-driven and fire in near real-time as visitors are identified. Most teams set a lead score threshold (for example, anyone above 75) combined with a page-visit filter (pricing page, demo page, specific product pages) to make sure Slack only fires on genuinely high-intent signal.

You can also route by firmographics, persona, UTM source, or CRM stage — or combine all of them.

Two-tier routing. Tier 1 — high lead score plus high-intent pages (pricing, demo) — goes to Slack in real time because reps should act immediately. Tier 2 — everything else — flows into CRM workflows or a daily digest view, not into live Slack channels.

You can also exclude specific visitor types (existing customers by domain, internal traffic, login page visitors) so they never trigger alerts.

Workflows are included in every Knock2 plan at no extra cost. Plans start at $199/month (Startup) and scale with included credits for account and person-level identification. Most teams land on Growth ($499) or Scale ($999).