Anonymous visit to pipeline, in one workflow.

The 93% figure is account-level identification on engaged sessions. Google Analytics defines an engaged session as 10 seconds or more, or 2 or more pageviews. The 62% figure is person-level identification on US traffic, measured the same way.

Match rate matters for workflows because it sets how many visitors flow into them. More matches means more Slack alerts, CRM records and sequence enrollments.

Three patterns cover most teams:

• Real-time alerts. Send high-intent visitors to Slack or Microsoft Teams, for example anyone scoring above 75 who viewed pricing.
• CRM records. Create or update contacts, leads and accounts in HubSpot, Salesforce or Attio when a visitor matches your ICP.
• Outbound. Enroll identified buyers in Apollo, Outreach, Lemlist, Instantly, HeyReach, Smartlead or Amplemarket.

All three use the same filters, so one visitor can trigger all three at once.

Start small and specific. Pick one or two high-confidence triggers, like anyone above a 75 lead score who visited pricing or demo pages, and send those to Slack. Send everyone else into an outbound sequence instead of a live alert.

Think of a trade show. Knock2 points out the three people at your booth worth talking to, not all fifty who walked by. Give reps three leads a day, not fifty.

Yes. Slack alerts fire as visitors are identified, based on filters you set. Most teams combine a lead score threshold (for example, above 75) with a page filter (pricing, demo or key product pages), so Slack only fires on real buying intent.

You can also filter by company size, industry, persona, UTM source or CRM stage, or any combination.

Use two tiers. High scores on high-intent pages (pricing, demo) go to Slack in real time, because reps should act now. Everything else goes to your CRM or the daily digest instead of a live channel.

You can also exclude existing customers, internal traffic and login-page visitors so they never trigger an alert.

Workflows is included in every Knock2 plan at no extra cost. Plans differ by how many accounts and people you can identify each month. See pricing for current plans. Every plan starts with a 7-day free trial.