Lead Forensics shows the company. Knock2 names the person.

The 93%* figure refers to account-level identification, meaning Knock2 can tell you which company a visitor is from 93%* of the time. It's measured against "engaged sessions," which Google Analytics defines as any visit that lasts 10 seconds or longer, or includes 2 or more pageviews.

The 62%* figure is for person-level identification (name, email, title) on US traffic, measured the same way. We publish both numbers because they answer different questions: which companies are on my site, and which individuals can I reach out to.

Three main differences. First, the person: Lead Forensics identifies the company behind a visit and offers decision-maker contacts at that company. Knock2 identifies the person who visited, with name, title and email, for 62%* of US engaged sessions, as well as the company for 93%* of engaged sessions.

Second, what is published: Lead Forensics does not publish a match rate or its prices, which it says are based on your website traffic. Knock2 publishes both match rates and every plan's price.

Third, getting started: Lead Forensics' one-week trial starts from a demo form or a call. With Knock2 you sign up yourself, start a 7-day free trial and pay month-to-month from $199.

You add a small script to your site. When someone visits, Knock2 matches that visit against licensed identity data to resolve the person and the company behind it. You get name, title and business contact details.

Most visitor identification tools work from IP address alone. Knock2 draws on several identity sources rather than one. That is why it resolves more of your traffic: 93%* at the account level and 62%* at the person level on US traffic.

Both. Knock2 returns account-level data (the company) and person-level data (the specific individual, with name, title, work email, phone, and LinkedIn profile). Person-level identification is US traffic only due to privacy regulations in other regions. Most teams use both: account-level coverage for breadth, person-level for direct outreach.

Yes. Native integrations are built for HubSpot, Salesforce, Slack, Apollo, Outreach, Lemlist, Instantly, and Clay. For anything not on that list, webhooks cover Zapier, Make, n8n, and any other tool that accepts them. Identified visitors can be routed in real time based on lead score, pages visited, firmographics, persona match, UTMs, or any combination.

Yes. Knock2 is built on the same class of identity and analytics technology already running on most B2B websites.

Person-level identification runs on US traffic only, by design. Everywhere else, Knock2 returns company-level information only. That is how it stays within GDPR, CCPA and ePrivacy expectations. The identity data itself is licensed from established data providers.

Person-level identification, with names, emails and contact details, is limited to US traffic by design. Account-level identification works globally. This is how Knock2 stays compliant with GDPR, CCPA and the ePrivacy Directive in Europe. You won't see individual European or Asian visitors' personal details, but you will see which companies are visiting.

Plans start at $199/month (Startup) and scale with included credits: Pro ($349), Growth ($499), Growth Plus ($749) and Scale ($999). Identifying an account costs 1 credit, identifying a person costs 6 credits, and prospecting additional contacts at an account costs 2 credits. Every plan includes a 7-day free trial. See pricing.