ROI Calculator — Knock2

ROI Calculator

What's your website traffic actually worth?

Fill in your numbers. We'll show you exactly how many warm leads are sitting on your site right now — and what it takes for Knock2 to pay for itself.

Monthly website visitors 2,500
500 10k 25k 50k
Average deal value (ACV) $18,000
$500 $60k $150k $250k
Close rate on worked leads 15%
5% 20% 35% 50%
Plan recommendation based on your traffic
Monthly website visitors
2,500
you entered this
ICP-relevant visitors / month
375
2,500 × 15% ICP rate
Identifiable contacts / month
150
375 × 40% identification rate
Potential pipeline / month
$405k
150 leads × 15% close × $18,000
Annual revenue upside
$4.9M
$405k/mo × 12
1
deal to break even on Knock2
At $18,000 ACV and $2,388/yr on the Starter plan, a single closed deal from a Knock2 lead covers your entire investment — with room to spare.
ICP traffic rate
15% of visitors
Identification rate
40% of ICP
Annual plan cost
$2,388/yr