What's your website traffic actually worth?

Fill in your numbers. We'll show you exactly how many warm leads are sitting on your site right now — and what it takes for Knock2 to pay for itself.

Monthly website visitors 2,500

500 10k 25k 50k

Average deal value (ACV) $18,000

$500 $60k $150k $250k

Close rate on worked leads 15%

5% 20% 35% 50%

Plan recommendation based on your traffic

Monthly website visitors

2,500

you entered this

ICP-relevant visitors / month

375

2,500 × 15% ICP rate

Identifiable contacts / month

150

375 × 40% identification rate

Potential pipeline / month

$405k

150 leads × 15% close × $18,000

Annual revenue upside
$4.9M
$405k/mo × 12

deal to break even on Knock2

At $18,000 ACV and $2,388/yr on the Starter plan, a single closed deal from a Knock2 lead covers your entire investment — with room to spare.

ICP traffic rate

15% of visitors

Identification rate

40% of ICP

Annual plan cost

$2,388/yr

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