For RevOps teams
One visit. Every system updated.
Knock2 identifies, scores, enriches and routes every visitor, then writes clean records to your CRM, Slack and sequencer. No Zapier in the middle, nothing to babysit.
7-day free trial. Live on your site in minutes.
01 · Field mapping
Your fields, your rules.
Map every Knock2 field to the HubSpot or Salesforce property you already use, and decide whether it can overwrite what’s there.
Knock2 also reads fields back from your CRM, like account type or deal stage, so workflows respect the data you already trust.
02 · Routing
The right owner, every time.
Route by company size, industry, location, page or score, then assign owners by round-robin or send to a specific rep or channel.
Every rep is checked against your CRM’s owners first, so nothing lands on someone who left.
03 · Scoring
One ICP in plain English. No rule trees.
Describe the companies you sell to and the people who buy. Knock2 scores every visitor from 0 to 100 and explains why.
Scoring lives in Knock2, not in your CRM, so there are no point systems to maintain and no workflows to rebuild when targeting changes.
“One of the fastest and most useful lead tools I've ever used. I could instantly see who was on my site.”
04 · Webhooks + API
Anything else, on your terms.
Signed webhooks send every identified contact or account to Clay, your warehouse or your own service.
The REST API covers contacts, accounts, activity and scores, with a sandbox to build against.
POST https://your-app.com/hooks/knock2
X-Knock-Event: contact.identified
X-Knock-Signature: 3f9a…c21e
{
"name": "Jane Doe",
"title": "VP of Sales",
"company_name": "Acme Robotics",
"page_visits": [{ "page": "/pricing", "start_time": "2026-08-10T14:30:00Z" }],
"icp_scoring_score": 91
}What revenue leaders say about Knock2
Trusted by GTM teams everywhere
100x better than RB2B and the platforms I've seen in the past.
Jeremy Steinbring
CEO & Founder · RevOnyx
I was blown away with your tool… I hooked it up and within 45 minutes we booked a meeting.
Rodrigo Diaz de Rivera
VP Sales & Marketing · OrderEase
Knock2 has transformed our outbound sales motion. It embeds insights directly into our workflow.
Fionn Hart
Head of Sales · Cuedesk
One of the fastest and most useful lead tools I've ever used. I could instantly see who was on my site.
Tim Yakubson
Founder · B2B Boosted
I integrated it yesterday and setup was extremely easy. I also love the flexibility.
Jemel Fanfan
GTM Engineer · Flint
FAQ
Frequently asked questions
How is the 93% match rate measured?
The 93%* figure refers to account-level identification on engaged sessions (Google Analytics defines an engaged session as 10 seconds or more, or 2+ pageviews). The 62%* figure is for person-level identification on US traffic. For RevOps, this means a consistent signal layer feeding your CRM, routing rules, and attribution, not a best-effort data source that varies wildly by account size or traffic pattern.
Who should own Knock2: sales, marketing or RevOps?
Most teams land on RevOps as the owner because Knock2 sits at the intersection of identification (data), scoring (rules), routing (workflows), and CRM integration, all RevOps territory. Marketing and sales are the consumers; RevOps configures and maintains.
Practically, RevOps owns the ICP definition, lead scoring prompts, routing rules, and CRM field mapping. Marketing surfaces ABM lists and nurture sequences. Sales works the identified list.
How much admin overhead is there to set up scoring and routing?
Initial setup is typically an hour or two: install the pixel, write a plain-English ICP, configure one or two routing rules (a Slack alert, a CRM push) and connect HubSpot or Salesforce. The ICP and scoring logic live in Knock2, not your CRM, so you're not building new workflows inside HubSpot or Salesforce.
Ongoing tuning is low: mostly thumbs up or thumbs down on scored visitors, plus occasional ICP updates when targeting shifts.
Can I set up territory-based routing?
Yes. Identified visitors can be routed to specific reps or Slack channels based on firmographics (company size, revenue, industry), location (country or state), or account ownership in your CRM. Round-robin and rule-based assignment both work.
How does lead scoring work across multiple segments?
Knock2 scores every visitor against one ICP per workspace, written in plain English. To treat segments differently, route on top of the score: a workflow can filter by company size, industry, location or pages viewed and send each segment to its own reps, channels or sequences.
How does pricing work?
Every plan includes your whole revenue team, with no per-seat fees. Plans differ by how many accounts and people you can identify each month. See pricing for current plans. Every plan starts with a 7-day free trial.
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