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Customer Story

Fuse Finance turned its website into a pipeline generator

Fuse Finance knew its market exactly: U.S. credit unions. What it couldn't see was when they were on the site. Knock2 now filters for them, alerts the team in Slack, and feeds a call center in real time.

4,500+
U.S. credit unions
in Fuse's market
Hours
Saved every week on
downloads and matching
Real time
Ready-to-dial lists
for the call center
Company
Fuse Finance, financial services software
Use Case
Identifying and acting on website buyer intent
Stack
Slack, Google Sheets and Zapier
Built On
Knock2 filters, ICP scoring, saved views and Plays
The Challenge

A known market, invisible on the website

Alessandro was tasked with turning website traffic into pipeline for a very specific audience: 4,500+ U.S. credit unions. But the data to act on it wasn't there.

  • No clear view of which credit unions were visiting the site and showing intent
  • Slack channels flooded with irrelevant signals, making it hard to prioritize
  • Manual weekly downloads and spreadsheet matching eating up time
“We knew exactly who our market was, but we had no way to see when they were on our site or to act on that in real time. We were missing opportunities.”
Alessandro Di Battista, Demand Generation Manager at Fuse Finance
The Solution

Credit unions in, everything else out

Knock2 filters for the financial sector and scores every visitor, so only credit unions showing real intent move forward. Saved views keep the team focused on what matters.

Where a credit union visit goes
In Knock2Delivered to
Filter
Credit unions only, ICP scored
→
Nowhere yet
Irrelevant traffic stops here
Alert
High-intent visit
→
Slack
A dedicated channel, signal not noise
Play
Company and contact data
→
Google Sheets
Picked up and dialed by the call center
“The ability to filter for credit unions, see who visited, and get that sent right to Slack and Sheets was a game-changer.”
Alessandro Di Battista, Demand Generation Manager at Fuse Finance
The Impact

Reps and callers know who to call, and when

Hours
Saved every week by ending manual downloads and matching
ICP only
Reps focus on credit unions showing real interest
Real time
The outsourced call center gets ready-to-dial lists as visits happen
Onboarding

Value right away

The Knock2 team walked Fuse through setup, helped tune its filters, and trained its analyst to connect everything with Zapier.

“The team walked us through setup, helped us optimize filters, and even trained our analyst to connect everything with Zapier. They made sure we got value right away.”
Alessandro Di Battista, Demand Generation Manager at Fuse Finance
Alessandro Di Battista

“Knock2 turned our website into a real pipeline generator. The integration with Slack and Sheets makes it seamless. Our team knows exactly who to call and when.”

Alessandro Di Battista
Demand Generation Manager, Fuse Finance

Filter your traffic down
to the market you sell to

Knock2 identifies your visitors, keeps the ones that fit, and sends them to Slack, Sheets or your CRM in real time.

Get Started Today