About Knock2
Built by a seller, for sellers
Knock2 was born from a simple frustration: companies spend thousands driving traffic to their website, but have no idea who’s actually showing up. We built the platform we wished we had: visitor identification that turns anonymous traffic into qualified pipeline.
Meet the founder
John DiLoreto
John is a serial entrepreneur and sales leader. He was employee #1 at GoParrot (acquired by Square), led sales at Flipdish during their growth to unicorn status, and co-founded a Y Combinator-backed startup where he owned go-to-market from day one.
He built Knock2 because he was tired of watching sales teams spend heavily on website traffic with zero visibility into who was actually showing up. So he built the tool he wished he’d had at every company he’d ever worked at.
Based in New York City. Villanova and NYU grad. Executive member of Pavilion. Co-founder of Tech Pickleball. Advisor to SalesSprint.
Our mission
Eliminate the gap between traffic and pipeline
Revenue teams spend millions driving visitors to their website. Knock2 makes sure none of that intent goes to waste: identifying who's on your site, enriching their data, and routing them to sales while the visit is still fresh.
Move first
The first team to engage wins the deal. Everything we build is designed to compress the time between intent and conversation.
Customer obsession
We ship what customers need, not what looks good on a roadmap. Our best features started as customer conversations.
Simplicity
Powerful doesn't have to mean complex. One script to install, and the first people visiting your site show up the same day.
Who we build for
One platform, three ways in
Revenue teams
Know who is on your site
Name the people and companies behind your traffic, score them against your ICP, and get them to the right rep in Slack, your CRM or a sequence.
For sales teams →Agencies
Run it for every client
Every client workspace from one login, each with its own script, alerts and CRM.
For agencies →Platforms
Build it into your product
Give every one of your customers their own workspace, tracking script and API key from one API.
For platforms →By the numbers
Knock2 today
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FAQ
Frequently asked questions
How does Knock2 identify visitors on my site?
You add a small script to your site. When someone visits, Knock2 matches that visit against licensed identity data to resolve the person and the company behind it. You get name, title and business contact details.
What's the difference between account-level and person-level identification?
Account-level identification tells you which company a visitor is from. Person-level identification tells you exactly who the individual is: name, title, work email, phone, and LinkedIn profile. Person-level data is only available for US traffic due to privacy regulations in other regions.
Will this work with my CRM and sales tools?
Yes. Native integrations are built for HubSpot, Salesforce, Attio, Slack, Apollo, Outreach, Lemlist, Instantly, and many more. For a complete list, please check out our Integrations page. For anything not on that list, webhooks cover Zapier, Make, n8n, and any other tool that accepts them.
Does Knock2 work outside the US? What about GDPR?
Person-level identification is limited to US traffic by design, to stay compliant with GDPR, CCPA, and the ePrivacy Directive in Europe. Account-level identification works globally.
How does pricing work?
Plans start at $199/month (Startup) and scale with included credits. Every plan includes a 7-day free trial.
Ready to see who’s on your site?
Join 1,000+ GTM teams turning website traffic into pipeline.
Rather talk first? Book a demo →