Built by a seller, for sellers
Knock2 was born from a simple frustration: companies spend thousands driving traffic to their website, but have no idea who's actually showing up. We built the platform we wished we had — real-time visitor identification that turns anonymous traffic into qualified pipeline.
John DiLoreto
John is a serial entrepreneur and sales leader. He was employee #1 at GoParrot (acquired by Square), led sales at Flipdish during their growth to unicorn status, and co-founded Penguin AI, a Y Combinator-backed startup where he owned go-to-market from day one.
He built Knock2 because he was tired of watching sales teams spend heavily on website traffic with zero visibility into who was actually showing up. So he built the tool he wished he'd had at every company he'd ever worked at.
Based in New York City. Villanova and NYU grad. Executive member of Pavilion. Co-founder of Tech Pickleball. Advisor to SalesSprint.
Eliminate the gap between traffic and pipeline
Revenue teams spend millions driving visitors to their website. Knock2 makes sure none of that intent goes to waste — identifying who's on your site, enriching their data, and routing them to sales in real time.
Knock2 today
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