Turn anonymous traffic into marketing-sourced pipeline.

The 93%* figure refers to account-level identification on engaged sessions (Google Analytics defines an engaged session as 10 seconds or more, or 2+ pageviews). The 62%* figure is for person-level identification on US traffic. For marketing teams, this means you can finally attribute website engagement to real accounts, not just sessions and bounce rates, and feed that back into ABM, nurture, and reporting.

Two ways. First, target account monitoring: your ABM list already lives in your CRM, and Knock2 syncs fields like account type or tier, so a workflow can flag every visit from those accounts, with the pages they read and the person behind the visit. Uploading a target list straight into Knock2 is rolling out now.

Second, target account expansion: when an account visits, Knock2 can find the other buyers at that company, so your outbound has real contacts to work with, not just a company name.

Knock2 captures UTM parameters, referrer data, and session history for every identified visitor, so you can see which campaigns are bringing in target accounts vs noise.

Most teams connect Knock2 to their CRM and analytics stack so identified visitors get attributed the same way known contacts do (last-touch, multi-touch or whatever your model is), just with the identification happening earlier in the funnel.

No. Intent data providers (6sense, Bombora, Demandbase) monitor activity across the broader web and surface accounts researching your category. Knock2 identifies visitors on your own site. The two are complementary: intent data tells you who's in-market for the category, Knock2 tells you which of those are actually coming to your site.

Most teams use both: intent data to prioritize outbound at dark-funnel accounts, Knock2 to convert the ones who eventually show up on the website.

Yes. Identified visitors can be auto-enrolled in HubSpot workflows, Marketo smart campaigns, or outbound sequences in Apollo, Outreach, or Lemlist based on filters you control: lead score, firmographics, persona, pages visited or UTM source.

Every plan includes your whole team, with no per-seat fees. Plans differ by how many accounts and people you can identify each month. See pricing for current plans. Every plan starts with a 7-day free trial.