Ad Reveal · for marketing teams
See who clicks your ads, even if they don’t convert.
Ad Reveal names the buyers your campaigns bring to your site, ties each one to the campaign, and hands them to sales. Your CMO gets the attribution story. Your SDRs get the warm list.
7-day free trial. Live on your site in minutes.
For marketing teams
What changes when you stop optimizing for form fills?
Same campaigns. Same budget. You just finally see who showed up.
Before Knock2
Campaigns in. Mystery out.
- Paid spend buys clicks you can count and buyers you can’t.
- Forms catch the curious. Decisive buyers browse and leave.
- Attribution reports show channels and sessions, never people.
- Sales gets a list of MQLs. Half get disqualified, and the good ones aren’t on it.
With Knock2
Every campaign delivers named buyers, not sessions.
For demand gen
Every paid click and organic visit tied to a named buyer. Optimize on who showed up, not who filled out a form, and cost per opportunity starts to look honest.
For content
See which posts, case studies and resource pages buyers read before they bought. Double down on what makes pipeline and cut what only makes traffic.
For CMOs
Walk into the quarterly review with named, sourced pipeline tied to the campaigns that made it. Not sessions. Not form fills.
01 · Attribution
Every visitor carries its campaign.
Knock2 records the UTM tags, referrer and page history of every identified visitor. No tagging rituals, no extra setup.
Send them to your CRM and they are attributed like any known contact, in whatever model you already use.
“Knock2 turned our website into a real pipeline generator. Our team knows exactly who to call and when.”
02 · Retargeting
Retarget the people, not the cookies.
Knock2 syncs the visitors you choose into Meta Custom Audiences, so your Facebook and Instagram ads follow real buyers.
Filter by score, page or campaign. Pricing-page visitors who fit your ICP get a different ad than first-time blog readers.
What revenue leaders say about Knock2
Trusted by GTM teams everywhere
100x better than RB2B and the platforms I've seen in the past.
Jeremy Steinbring
CEO & Founder · RevOnyx
I was blown away with your tool… I hooked it up and within 45 minutes we booked a meeting.
Rodrigo Diaz de Rivera
VP Sales & Marketing · OrderEase
Knock2 has transformed our outbound sales motion. It embeds insights directly into our workflow.
Fionn Hart
Head of Sales · Cuedesk
One of the fastest and most useful lead tools I've ever used. I could instantly see who was on my site.
Tim Yakubson
Founder · B2B Boosted
I integrated it yesterday and setup was extremely easy. I also love the flexibility.
Jemel Fanfan
GTM Engineer · Flint
FAQ
Frequently asked questions
How is the 93% match rate measured?
The 93% figure is account-level identification on engaged sessions. Google Analytics defines an engaged session as 10 seconds or more, or 2 or more pageviews. The 62% figure is person-level identification on US traffic, measured the same way.
For marketing, that means you can tie website engagement to real accounts instead of sessions and bounce rates, and feed it back into ABM, nurture and reporting.
How does Knock2 fit into ABM?
Two ways:
- Watch your target accounts. See every visit from the accounts on your ABM list: which pages they read, how long they stayed and who the person was.
- Expand into them. When an account visits, Knock2 also finds 3 to 5 relevant buyers there, so outbound has real people to reach, not just a company name.
Your target list, your ad spend and real account engagement end up in one loop, with no form fill required.
How does Knock2 handle attribution?
Knock2 records the UTM parameters, referrer and page history of every identified visitor, so you can see which campaigns bring in target accounts and which bring in noise.
Most teams send identified visitors to their CRM and analytics tools, where they are attributed like any known contact: last touch, multi-touch or whatever model you use. The difference is that identification happens earlier in the funnel.
Does this double-count with my existing intent data?
No. Intent data providers like 6sense, Bombora and Demandbase watch activity across the wider web and surface accounts researching your category. Knock2 identifies visitors on your own site.
They work together. Intent data tells you who is in market. Knock2 tells you which of them actually came to your site.
Can I route identified visitors into nurture?
Yes. Identified visitors can be enrolled automatically in HubSpot workflows, Marketo smart campaigns, or sequences in Apollo, Outreach or Lemlist. You choose the filters: lead score, company size, persona, pages visited or UTM source.
Can I retarget the visitors Knock2 identifies?
Yes. Knock2 syncs identified visitors into Meta Custom Audiences, so you can retarget them on Facebook and Instagram. LinkedIn Ads audiences are coming soon.
How does pricing work?
Ad Reveal is included in every Knock2 plan at no extra cost. Plans differ by how many accounts and people you can identify each month. See pricing for current plans. Every plan starts with a 7-day free trial.
Your next customer is on your site.
Join 1,000+ GTM teams turning website traffic into pipeline.
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