In fast-moving AI markets, sales teams do not win by waiting. They win by acting first, with context.
For Baseten, an AI infrastructure company powering mission-critical model training and inference, that speed has translated directly into pipeline.
Within weeks of rolling out Knock2, Baseten’s sales team:
Those outcomes were not driven by volume. They came from identifying the right buyers, at the right moment, and acting immediately.
One of the most impactful outcomes came from an existing Baseten customer.
The account had not been actively engaging with sales. No open conversations. No obvious signals. Then a buyer from that company appeared in Baseten’s website intent feed after visiting a specific model page.
Knock2 surfaced the visit with full context. Who the person was. Their role. The exact page they viewed.
The owning rep was alerted immediately. She reached out referencing the workload implied by that page visit and uncovered a new use case worth approximately $100,000 in additional opportunity.
Without Knock2, that signal would have been invisible.
Baseten operates in one of the fastest-growing markets in technology.
New AI companies emerge constantly. Buyers move quickly from research to execution. Infrastructure decisions are high-stakes and deeply technical.
Emily, who leads sales development at Baseten, describes their approach as surrounding the customer from all angles. Website intent plays a critical role in that strategy because it reflects active evaluation, not theoretical interest.
The challenge before Knock2 was not effort. It was scale.
Manual prospecting, job board research, and news monitoring could not keep pace with how fast the market was expanding.
Baseten evaluated intent tooling with a clear set of requirements.
They needed:
Knock2 stood out because it delivered buyer-level website intent with LinkedIn profiles, titles, and page-level behavior, and pushed that data directly into operational systems.
No heavy implementation. No workflow disruption.
Knock2 is embedded directly into Baseten’s revenue workflow across Slack, Salesforce, and BI reporting.
Baseten runs a dedicated Slack channel that acts as a live feed of high-intent website activity.
Leads that meet Baseten’s ICP threshold appear automatically with key context including role, LinkedIn profile, and browsing behavior.
This channel has become one of the most closely watched feeds across the sales team.
Knock2 is also integrated with Baseten’s Salesforce instance.
Website intent is tied back to accounts and opportunities, allowing sales leadership and RevOps to track how website activity influences pipeline creation and expansion.
This makes it easier to attribute meetings and revenue to intent signals and justify continued investment.
Beyond sales execution, Baseten’s demand generation team consumes Knock2 data through their BI tooling.
Website intent trends help marketing understand which announcements, launches, and campaigns are driving real buyer engagement, not just traffic.
That feedback loop informs where to double down and how to align marketing and sales around shared signals.
Speed to lead is a core metric for Baseten.
Reps frequently follow up on Knock2 signals with a call or message that references the buyer’s area of interest. Those conversations feel timely and relevant rather than cold.
As a result:
During periods of heightened visibility, such as funding announcements or product launches, Knock2 allows the team to capitalize immediately.
Baseten saw value from Knock2 almost immediately.
The onboarding process was lightweight, with Knock2 helping define ICP criteria and handle much of the setup.
Within days, actionable data was visible. Within a week, the team was acting on it.
That fast time to value made it easy to track ROI and align sales, RevOps, and finance around tangible outcomes.
Knock2 is a strong fit for teams operating in fast, competitive markets where timing is critical.
Especially for companies investing in content, launches, events, and paid traffic, website intent represents one of the most efficient ways to convert attention into pipeline.
For sales leaders evaluating intent tools, Emily’s advice is straightforward. Test it with real data, track the meetings and opportunities generated, and let the results speak for themselves.
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