A silent account, one page visit, six figures of new pipeline

The win that changed how the team looked at website intent came from an existing Baseten customer. The account had not been engaging recently, and the team did not believe there were additional workloads there. No open conversations. No obvious signals.

Then a buyer from that account appeared in the Knock2 feed after visiting a specific model page on Baseten's website.

"We saw that he popped up on a website visit on a certain page of one of our models. I tagged the rep, she reached out about that workload, and ended up finding an additional opportunity of around $100K to chase. We wouldn't have known that before Knock2."

Emily Lepetos, Head of Sales Development, Baseten

A market where six-month-old companies raise millions

Baseten is mission-critical infrastructure. If Baseten goes down, its customers' apps go down. Emily, who leads sales development across SF and New York, describes the team's approach as surrounding the customer from all angles, and their market moves faster than almost any other in technology.

Before Knock2, staying on top of who was in market was a manual grind: prospecting by hand, digging through job ads to sense out the right person, and monitoring news feeds. The signals were valuable, but keeping up with the need of the feed could not scale with the market.

Why Baseten chose Knock2

Knock2 came in as a referral from one of Baseten's own AEs while Emily was mapping out what intent could look like for the team. First-party website intent was the priority: in her words, the lowest hanging fruit in terms of who is interested and who the team can jump on most immediately.

The evaluation came down to a few requirements:

• Person-level identification, not just anonymous company traffic
• Page-level visibility into what each buyer was actually researching
• Delivery into existing workflows, with no heavy implementation

"What I really liked about Knock2 is the quality of the data and that you can get down to the person level. I've worked with a lot of other tools where it's 'an anonymous visitor from this company visited your website.' Which is great, but not the granular data we needed. The data around the person, their LinkedIn, our Slack alerts, the pages they've been visiting, has helped us tailor our outreach to what they actually care about."

Emily Lepetos, Head of Sales Development, Baseten

One Slack channel the whole company watches

Baseten runs a dedicated #website-visitors Slack channel fed entirely by Knock2. A filter surfaces only leads scoring above 50 on the ICP model Baseten built in partnership with Knock2, each arriving with name, title, and LinkedIn profile.

Every Salesforce record, consistently enriched

Slack alerts drive the daily motion, but Knock2 also runs underneath Baseten's CRM as a data layer. Using Knock2's custom field mapping, Baseten maps intent and identity data directly onto custom fields in Salesforce, so every account and contact is consistently enriched, not just the ones a rep happens to chase.

The result is a CRM where intent is a first-class field: reps see what an account has been researching without leaving Salesforce, and RevOps can attribute meetings and revenue back to website activity. Jonas Taylor, Baseten's Head of RevOps, led the mapping and enrichment build-out with Knock2.

Jonas Taylor

Head of RevOps, Baseten · Led the Salesforce mapping & enrichment

From data warehouse to real-time AI analysis

The same data flows well beyond the CRM. Baseten's data and BI team integrates Knock2 data into their data warehouse, joining website intent with product and revenue data for reporting across the business.

Data Warehouse

Intent joined with business data

The data and BI team pipes Knock2 data into the warehouse, powering dashboards that connect website intent to campaigns, pipeline, and revenue across sales and demand gen.

MCP Integration

Real-time analysis, in plain language

Baseten's marketing and demand gen leaders use Knock2's MCP integration to analyze intent data in real time, asking questions in natural language through AI instead of waiting on dashboards.

Mike Bilodeau

Head of Marketing, Baseten

Arjun Naskar

Head of Demand Gen, Baseten

Meetings every week, and a feed the team rallies around

When Baseten's funding announcement and product releases drove a spike in website traffic, the team doubled down on the Knock2 feed and booked six meetings in two weeks from those visits. Since then, Knock2 leads have become a consistent source of booked meetings week after week, alongside the $100K+ expansion opportunity.

The channel has also become a culture engine. Wins get shared publicly, reps hype each other up on meetings booked from Knock2 leads, and SDRs double down on the feed because they see it converting. It has drawn eyes from across the company.

Time to value was almost immediate. The Knock2 team helped build Baseten's ICP and did much of the heavy lifting on setup. Actionable data was visible within days, and within one week the team was finding valuable data, with the only slowdown being Baseten's own Slack configuration.