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Knock2
#1 Website Visitor Identification Software

Website visitor identification software that reveals the buyer.

Knock2 identifies the actual people researching your product, turning anonymous website traffic into qualified sales leads.

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Identify anonymous website visitors instantly

Traditional website visitor identification tools reveal accounts. Knock2 gives you the real decision makers behind each visit, including name, title, LinkedIn, email, phone, firmographics, and engagement history.

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Turn website traffic into qualified pipeline automatically

Knock2 turns website visits into sales opportunities by automatically creating contacts in your CRM, enriching the lead, alerting your team, and triggering outreach workflows—so you can act on buyer intent immediately.

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See the entire buying committee

Knock2 automatically discovers the entire buying committee—the 3–5 decision-makers at that account who match your ICP—and routes those contacts into enrichment and outreach workflows.

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See It In Action

Hear it from

Watch real teams share how Knock2 transformed their pipeline

Baseten — Six-Figure Pipeline From Website Intent
Emily Lepetos on how Knock2 powers Baseten's sales development
OrderEase — From Install to Meeting in 45 Minutes
Rodrigo shares how Knock2 became his #1 warm lead source
Podpitch — Demos in Under 60 Seconds
Neal Shulman on turning website traffic into same-day meetings
Fuse Finance — Unlocking Website Buyer Intent
Alessandro Di Battista on how Knock2 turned their site into a pipeline generator
What Revenue Leaders Say

Trusted by GTM Teams Everywhere

Knock2 surfaces the person behind high-intent website visits, not just the account. We get real contact data enriched automatically and routed straight into the tools our sales team already uses.

Pedro Azevedo
Pedro Azevedo
Marketing & Growth Manager · Coverflex

Knock2 helped us capture and convert high-intent buyers who never filled out a form. Signals flow directly into Salesforce and Salesloft, so reps know exactly who's in market and can engage at the right moment.

John Descalzi
John Descalzi
VP of Sales · Flipdish

We evaluated multiple solutions and Knock2 consistently delivered the most reliable contact-level intent data. We identified dozens of high-value opportunities that would have otherwise gone unnoticed.

Niels Sommerfeld
Niels Sommerfeld
Co-founder & COO · GoodTraffic
FAQ

Frequently asked questions

What is website visitor identification software?

Software that turns an anonymous session into a company, and on US traffic into a person your team can contact. Knock2 identifies 62% of US engaged sessions at the person level and 93% of engaged sessions at the account level. Plans start at $199 a month. The side-by-side with RB2B, Warmly, Leadfeeder, Snitcher, Vector, and Lead Forensics is best website visitor identification software.

How does Knock2 identify visitors on my site?

You add a small script to your site. When someone visits, Knock2 matches that visit against licensed identity data to resolve the person and the company behind it. You get name, title and business contact details.

Most visitor identification tools work from IP address alone. That resolves a corporate network but not a visitor on home WiFi, mobile or a VPN. That is most B2B traffic today.

What's the difference between account-level and person-level identification?

Account-level identification tells you which company a visitor is from. It's useful for account-based marketing, territory routing, and understanding which target accounts are actively researching you. Person-level identification tells you exactly who the individual is: name, title, work email, phone, and LinkedIn profile. Person-level data is only available for US traffic due to privacy regulations in other regions.

Will this work with my CRM and sales tools?

Yes. Native integrations are built for HubSpot, Salesforce, Slack, Apollo, Outreach, Lemlist, Instantly, and Clay. For anything not on that list, webhooks cover Zapier, Make, n8n, and any other tool that accepts them. Identified visitors can be routed in real time based on lead score, pages visited, firmographics, persona match, UTMs, or any combination.

Is this actually legal? How does Knock2 identify people without them opting in?

Yes. Knock2 is built on the same class of identity and analytics technology already running on most B2B websites.

Person-level identification runs on US traffic only, by design. Everywhere else, Knock2 returns company-level information only. That is how it stays within GDPR, CCPA and ePrivacy expectations. The identity data itself is licensed from established data providers.

Does Knock2 work outside the US? What about GDPR?

Person-level identification, with names, emails and contact details, is limited to US traffic by design. Account-level identification works globally. This is how Knock2 stays compliant with GDPR, CCPA and the ePrivacy Directive in Europe. You won't see individual European or Asian visitors' personal details, but you will see which companies are visiting.

How does pricing work?

Plans start at $199/month (Startup) and scale with included credits. Identifying an account costs 1 credit, identifying a person costs 6 credits, and prospecting additional contacts at an account costs 2 credits. Most teams land on Growth ($499) or Scale ($999) once they see their actual traffic volume. Every plan includes a 7-day free trial.

Is Knock2 the same company as Knock AI?

No. Knock2 is knock2.ai, website visitor identification for B2B teams. Knock AI at knock-ai.com is a different company. Check the domain before comparing match rates or pricing.

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