Skip to content
Knock2
Customer Story

Coverflex automated its GTM motion from first visit to pipeline

Coverflex wanted to close the gap between anonymous traffic and qualified pipeline without adding manual work. Knock2 identified visitors, prospected ICP fits, and routed them into its marketing stack in real time.

Real time
Visitors identified at
company and contact level
End to end
GTM workflows
automated
Zero
Manual research to
surface high-fit leads
Company
Coverflex, employee benefits fintech
Use Case
Real-time visitor engagement and automation
Delivered Via
Webhooks into the marketing stack
Built On
Knock2 identification, auto-prospecting, workflows and AI chat
The Challenge

Plenty of activity, no names

Coverflex was growing fast and its site was busy. The marketing team wanted to know who those visitors were and to engage them while interest was still hot, without adding manual work.

“We saw plenty of activity on our site, but no easy way to know who those visitors were, or to engage them at the right moment.”
Pedro Azevedo, Marketing & Growth Manager at Coverflex
The Solution

Four pieces, one motion

Identify
Live visitor identification

Every visitor resolved at both company and contact level.

Prospect
Automated ICP prospecting

High-fit leads surfaced without manual research.

Route
Flexible workflows

Prospects sent straight into the marketing stack via webhooks.

On top of that, Knock2's AI-powered website chat captured and converted live interest the moment it appeared.

The Impact

A marketing team that moves faster

  • Website visitors engaged in real time, improving conversion
  • GTM workflows automated end to end, freeing up time
  • High-fit leads uncovered and routed with no manual lift
  • The marketing team moving faster and more effectively

Automate the path from
anonymous visit to pipeline

Knock2 identifies your visitors, finds the ones that fit, and routes them wherever your team works.

Get Started Today