Coverflex Accelerates GTM Ops
Customer: Pedro Azevedo, Marketing & Growth Ops Manager at Coverflex
Use Case: Real-Time Visitor Engagement & Automation
Industry: Fintech / HR
Customer: Pedro Azevedo, Marketing & Growth Ops Manager at Coverflex
Use Case: Real-Time Visitor Engagement & Automation
Industry: Fintech / HR
As a fast-growing fintech innovating in employee benefits, Coverflex’s team needed to close the gap between anonymous website traffic and qualified pipeline — without adding manual work. They wanted visibility into who was visiting, and the ability to act on it while interest was still hot.
“We saw plenty of activity on our site, but no easy way to know who those visitors were — or to engage them at the right moment.”— Pedro Azevedo, Marketing & Growth Ops Manager
Coverflex implemented Knock2 to bring real-time intelligence and automation into their GTM motion. Knock2 delivered:
Knock2 lets us identify and engage companies in real time. The automated prospecting, webhooks, workflows, and AI chatbot — all in one — make our GTM motion faster and smarter.”— Pedro Azevedo, Marketing & Growth Ops Manager, Coverflex