Flipdish Scales Inbound Pipeline

The Challenge

Flipdish’s website was generating strong inbound signals — but too many slipped through the cracks. Without a seamless way to connect website activity to actionable CRM workflows, the team struggled to capture and convert interest quickly enough to win deals.

“We knew visitors were showing intent on our site, but turning those signals into qualified pipeline was clunky and manual.” — John Descalzi, VP of Commercial Operations

The Solution

Flipdish implemented Knock2 as the glue between their website, CRM, and outbound engine. Knock2 enriched both person-level and company-level data in real time, matched it against their ICP, and automatically routed the highest-fit leads into the team’s CRM workflows — ready for follow-up while interest was still fresh.

The Impact

• Inbound leads captured and qualified automatically
• Signal-to-opportunity conversion time dramatically reduced
• CRM data accuracy and automation improved noticeably
• Reps more productive, focusing on ready-to-close opportunities

“Knock2 has been a game changer for us. The way it combines person and company data, then embeds it into workflows that actually convert signals into opportunities, has driven real impact for the team.”— John Descalzi, VP of Sales, Flipdish