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Customer Story

Flipdish turns inbound signals into qualified pipeline

Flipdish's website showed strong intent, but turning it into pipeline was clunky and manual. Knock2 now enriches every visitor, checks them against the ICP, and routes the best fits straight into CRM workflows.

Automatic
Inbound leads captured
and qualified
Faster
From signal to
opportunity
Person + company
Data combined for
every visitor
Company
Flipdish, restaurant and foodtech software
Use Case
Inbound signal conversion and CRM integration
Role of Knock2
The glue between website, CRM and outbound
Built On
Knock2 enrichment, ICP matching and CRM routing
The Challenge

Strong signals slipping through the cracks

Flipdish's website generated plenty of inbound intent, but there was no seamless way to connect that activity to actionable CRM workflows. Too many signals went unconverted before the team could act.

“We knew visitors were showing intent on our site, but turning those signals into qualified pipeline was clunky and manual.”
John Descalzi, VP of Sales at Flipdish
The Solution

The glue between site, CRM and outbound

How a visit becomes pipeline
Enrich
Person-level and company-level data, in real time
Match
Every visitor checked against Flipdish's ICP
Route
The highest-fit leads go into the team's CRM workflows
Follow up
Reps act while interest is still fresh
The Impact

Reps focused on ready-to-close opportunities

  • Inbound leads captured and qualified automatically
  • Signal-to-opportunity time dramatically reduced
  • CRM data accuracy and automation noticeably improved
  • Reps more productive, focused on ready-to-close opportunities
John Descalzi

“Knock2 has been a game changer for us. The way it combines person and company data, then embeds it into workflows that actually convert signals into opportunities, has driven real impact for the team.”

John Descalzi
VP of Sales, Flipdish

Turn website intent
into CRM pipeline

Knock2 enriches every visitor, matches them to your ICP and routes the best fits into your CRM while interest is fresh.

Get Started Today