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Customer: Rodrigo Diaz de Rivera, VP of Sales & Marketing at OrderEase
Use Case: Website Visitor Identification & Real-Time Lead Handoff
Industry: B2B SaaS / Wholesale Ordering
“I was blown away with your tool… I hooked it up, and 45 minutes later we booked a meeting.” — Rodrigo Diaz de Rivera
The Challenge
OrderEase, a B2B wholesale ordering platform, needed a way to turn anonymous website visits into actionable sales conversations.
While tools like ZoomInfo could identify which companies visited, they didn’t reveal who was actually on the site — making it impossible for Rodrigo’s team to quickly follow up with the right person.
“We get the websites of which companies are coming in, but it’s incredibly hard to know who the actual person was so we can get in front of them.”
Rodrigo discovered Knock2 in a LinkedIn post. Within minutes, he created an account, installed the script, and connected HubSpot.
“I went in, created a user, added the script, logged HubSpot into it… and 45 minutes later I got my first deal lead. We emailed the guy, and now he’s engaged with one of my salespeople.”
Knock2 instantly began delivering full contact details of high-intent visitors directly to his team — enabling real-time follow-up while prospects were still thinking about OrderEase.
“If we’re quick, we might not be the best sometimes, but as long as we’re the first ones, we’ll most likely get the sale.”
✅ First booked meeting within 45 minutes of setup
✅ Full contact details instantly in HubSpot & Slack
✅ Faster, more targeted follow-up based on specific pages visited
✅ Clear path to scaling warm-outbound with higher conversion rates
“This is extremely, extremely useful… much more detailed information than what I get from other tools.”
“Everybody can spend $150 a month — I didn’t even hesitate.”
Rodrigo plans to make Knock2 the starting point for all inbound and warm-outbound efforts, routing high-intent visitors to the right reps based on the exact product pages they viewed.
“Outbound is becoming so hard… I want this to be my source for warm leads. This is something much needed in the industry, and I know you’re going to break it.”
