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Customer Story

PodPitch books demos in under a minute

PodPitch had healthy traffic from ads, outbound and referrals, but too few demos. Neal Shulman paired Knock2 with SMS so ICP-fit visitors hear from a rep within 30 seconds, often while they're still on the site.

1–2
Demos booked a day
from website visitors
30 sec
From visit to a personal
text from a rep
$1,000+
A day in ads, now
recovering bounced traffic
Company
PodPitch, podcast outreach for B2B
Use Case
Real-time visitor identification and outbound automation
Channel
SMS and iMessage from a PodPitch rep
Built On
Knock2 ICP filtering, with an SMS workflow on top
The Problem

A leaky funnel, despite the traffic

PodPitch is sales-led, and outbound is its lifeblood. Hundreds of daily visitors arrived from paid ads, cold outreach and referrals, but most bounced without booking. The team knew qualified buyers were in that traffic; it just couldn't see them or reach them fast enough.

“We had tons of visitors on our site. Google Analytics showed healthy traffic, but demo bookings just weren't where we needed them to be.”
Neal Shulman, Co-Founder of PodPitch
“We knew they were our ICP, but we couldn't move fast enough to catch them while they were interested.”
Neal Shulman, Co-Founder of PodPitch
The Solution

Knock2 plus an instant text

Neal deployed the Knock2 pixel to identify anonymous visitors, then got creative: a workflow that turns an identified, ICP-fit visit into a personal text from a rep in seconds.

From visit to demo
Identify
The Knock2 pixel resolves the anonymous visitor
Filter for ICP
Knock2 tags visitors who fit PodPitch's ideal customer profile
Text
A personalized iMessage from a rep goes out within 30 seconds
Demo
Often booked while the visitor is still on the site
“We book at least one or two demos per day through this setup, and they convert just as well as any other channel.”
Neal Shulman, Co-Founder of PodPitch
The Results

A faster, smarter funnel

1–2 a day
Demos booked from visitors who otherwise would have bounced
30 sec
From visit to personalized outreach on their phone
More coverage
Knock2 identifies more qualified visitors than LeadPost or RB2B
“We spend over $1,000/day on ads. Knock2 helps us recover leads we never would've reached otherwise.”
Neal Shulman, Co-Founder of PodPitch
What's Next

Smarter retargeting

Neal is feeding Knock2's data back into Facebook to retarget visitors more effectively, especially the iOS visitors the Meta pixel misses.

Neal Shulman

“Anyone doing high-ticket sales, with a sales-led motion, or who wants another demo per day should be using Knock2. The data's great, and the team is always just an email away. You'll love it, and you'll wonder why you didn't start sooner.”

Neal Shulman
Co-Founder, PodPitch

Reach your visitors
before they bounce

Knock2 identifies who's on your site and triggers outreach in seconds, so paid traffic turns into demos instead of disappearing.

Get Started Today