Podpitch Books Demos in Less than 60 Seconds

Customer: Neal Shulman, Co-Founder at Podpitch

‍Use Case: Real-Time Website Visitor Identification & Outbound Automation

‍Industry: B2B SaaS / Sales Automation

Meet Podpitch

Podpitch is a B2B platform that helps businesses land high-value podcast interviews by automatically pitching the right hosts. As a sales-led company, outbound is their lifeblood — but Co-Founder Neal Shulman knew their website wasn’t pulling its weight.

“We had tons of visitors on our site. Google Analytics showed healthy traffic, but demo bookings just weren’t where we needed them to be.” — Neal Shulman, Co-Founder & Head of Product

Despite hundreds of daily visitors from paid ads, cold outreach, and referrals, most bounced without ever booking a meeting.

The Problem: Leaky Funnel, Missed Opportunities

Like many sales-led SaaS teams, Podpitch was pouring money into ads and outbound to drive awareness, but when visitors hit the website, too many slipped through the cracks.
The team knew there were qualified buyers in that traffic. But they lacked two critical pieces:

  • The ability to identify who those visitors were in real time
  • A way to engage them before they disappeared

    • “We knew they were our ICP, but we couldn’t move fast enough to catch them while they were interested.”

    The Solution: Knock2 + Instant SMS

    That changed when Neal deployed Knock2.

    Knock2’s pixel started identifying anonymous visitors, surfacing high-fit leads his team could act on immediately.
    Then Neal got creative: he built a workflow that combined Knock2 and SMS texting to turn traffic into meetings in under a minute.

    Here’s how it works:

    • Filter for ICP: Knock2 identifes and tags visitors that fit Podpitch’s ideal customer profile.
    • Generate SMS: Sends a personalized, hyper-relevant iMessage from a Podpitch rep. The text is sent within 30 seconds — often while the visitor is still on the site.

    “We book at least one or two demos per day through this setup — and they convert just as well as any other channel.”

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    The Results: A Faster, Smarter Funnel

    Demos Booked Daily: 1–2 demos directly from site visitors who otherwise would’ve bounced

    • Instant Engagement: Personalized outreach hits their phone within 30 seconds
    • ‍Higher Lead Coverage: Knock2 identifies more qualified visitors than tools like LeadPost or RB2B
    • ‍Ad Spend Maximized: Thousands in Facebook ad spend salvaged by converting bounced traffic

    “We spend over $1,000/day on ads. Knock2 helps us recover leads we never would’ve reached otherwise.”

    Bonus: Fueling Smarter Retargeting

    Neal is already working on the next iteration — feeding Knock2’s data back into Facebook to retarget visitors more effectively, especially those that the Meta pixel misses on iOS.

    Neal's Advice to GTM Leaders

    “Anyone doing high-ticket sales, with a sales-led motion, or who wants another demo per day should be using Knock2. The data’s great — and the team is always just an email away. You’ll love it, and you’ll wonder why you didn’t start sooner. Knock2 has even informed how we build our product — not just how we sell it.”— Neal Shulman, Co-Founder, Podpitch

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