VoomiSupply is a leading e-commerce platform specializing in HVAC, electrical, and plumbing parts and supplies. Catering to DIY homeowners, contractors, and institutional customers like facility and procurement managers, VoomiSupply sees over 150,000 website visitors monthly. Despite its growing traffic, VoomiSupply faced challenges converting high-intent visitors into buyers.
VoomiSupply’s leadership identified a critical gap: many visitors browsed specific product pages but hesitated to make purchases. As a relatively new company in a competitive market, VoomiSupply struggled with:
Customers were unsure if VoomiSupply was a legitimate and reliable business.
Visitors often left to compare pricing elsewhere.
High-intent website visitors left without engaging or providing contact information.
Jack Mara, SVP at VoomiSupply, needed a solution to identify these visitors, address their concerns, and convert them into customers.
VoomiSupply partnered with Knock2 AI to:
Identify companies and individuals browsing product pages.
Reach high-intent visitors with tailored emails.
Segment visitors based on their roles, behavior, and purchase intent.
With Knock2’s pixel installed in minutes, VoomiSupply gained immediate visibility into its website traffic and began reaching out to potential customers with personalized support.
Within 60 days of implementation, VoomiSupply achieved transformative results:
VoomiSupply gained granular insights into its visitors:
"We now have a much clearer sense of who our customer is and how they shop," Jack said.
By sending personalized emails to visitors, VoomiSupply overcame trust barriers. For example:
Personalized emails led to more exploratory conversations with customers, allowing VoomiSupply to position itself as a trusted advisor.
"Customers appreciated the outreach. Instead of being turned off, they were excited and receptive to our support."
Knock2’s team worked closely with VoomiSupply to segment data and build email workflows tailored to different customer types.
"John and his team have gone above and beyond to adapt to our needs and make this work."
VoomiSupply unlocked thousands of high-intent leads, converting hesitant buyers into customers.
Secured a $25,000 order from a first-time customer who was initially uncertain about buying from a new company.
Built a repeatable, scalable workflow to engage website visitors and drive more business.
High-intent visitors need immediate attention to overcome barriers and convert.
"The human touch at the time of intent makes all the difference."
With Knock2, VoomiSupply discovered how visitors engage and used these insights to refine its approach.
Personalized, one-to-one emails reassured skeptical customers and helped close deals.
Knock2 AI provided VoomiSupply with the tools, data, and consultative support needed to turn anonymous website visitors into engaged customers.
“The pixel was up and running in minutes.”
“John’s team worked hand-in-hand with us to customize everything for our business.”
"We’re excited to scale this strategy and build on our early wins."
Learn how Knock2 AI can help your business convert more website visitors into loyal customers.
