into pipeline
Most B2B websites convert less than 2% of their traffic. The other 98% leaves no trace, no form fill, no email, just an IP address in your analytics. But every one of those visitors is a potential buyer doing research, and modern visitor identification has made it possible to know who they are.
Below are six plays that GTM teams run to convert that anonymous traffic into pipeline. Each one connects website intent signals to your CRM and your reps in real time. Use them as a playbook regardless of what stack you run.
Tested by 1,000+ go-to-market leadersRun all six plays without stitching together six different tools
Every play above requires the same underlying capabilities. Most teams try to assemble these from separate vendors and end up with a stack that takes months to set up and is brittle to maintain. Knock2 ships all of it as a single platform.
