Meta Ads
Sync identified visitors into Meta Custom Audiences to retarget on Facebook and Instagram.
How to integrate Knock2 with Meta Ads?
The Meta Ads integration connects Knock2 to your Facebook and Instagram advertising account. Instead of sending contacts into outreach, it syncs the people Knock2 identifies into Meta Custom Audiences, so you can retarget high-intent website visitors with ads or build lookalike audiences from them. Contacts are securely hashed before they're sent to Meta, in line with Meta's Custom Audience requirements, so Knock2 never sends raw personal data to Meta.
What you'll need
- A Meta (Facebook) Business account with an ad account
- Admin access on that ad account
- Admin access in Knock2 to connect a workspace integration
How to set up Knock2 with Meta Ads?
Step 1: Connect Meta Ads in Knock2
- In the Knock2 dashboard, open the App Marketplace.
- Find Meta Ads in the Ad Platforms category and click Connect.
- You'll be redirected to Meta to authorize Knock2. Approve the permissions and select the ad account you want to use.
- You'll return to the App Marketplace with Meta Ads connected.
Step 2: Sync an audience with a Play
- Go to Plays and create or edit a play.
- Choose Contacts as the source and set your filters, for example target industry or lead score.
- For the output, select Meta Ads, then choose an existing Custom Audience or create a new one.
- Save and activate. Matching contacts are hashed and added to your Meta Custom Audience automatically.
Good to know
- Email, phone, name, and location are hashed before being sent to Meta.
- Meta updates match counts asynchronously, so it can take 24 to 72 hours for your audience size to appear after the first contacts are added.
- Audiences created this way are standard customer-list Custom Audiences you can use for targeting or to seed lookalike audiences.
Need help?
If you have questions about connecting Meta Ads or building a play, reach out via the chat bubble in the dashboard or at support@knock2.ai.
