Segment
Every person and company Knock2 identifies arrives in your own Segment, shaped the way Segment expects. The destinations you already have carry them on to your ad platforms, warehouse and BI tools, so there is nothing to build on either side.
What you can do
People and companies, in the right place
People arrive as profiles with their traits, companies arrive at account level, and each identification is an event. No transform to write before your tools can use it.
Feed your ad platforms
Route identified visitors through the Segment destinations you already run to build audiences and report conversions on the platforms Knock2 does not connect to directly.
You choose what leaves
Pick the events to send, or point a Play at Segment so your own filters, such as lead score or ICP fit, decide which visitors are sent at all.
Joins the profiles you already have
When Segment’s own snippet runs on your site, Knock2 uses the same visitor ID Segment does, so its data lands on your existing profiles.
Your next customer is on your site.
Join 1,000+ GTM teams turning website traffic into pipeline.
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