Knock2 Blog
Latest articles.
Playbooks, product notes and GTM strategy for teams that want to move first.
Guides
How to Build a Lead Scoring Model for Identified Website Visitors
Most lead scoring models start at the form fill. Score the account first, then the person, and stop wasting SDR time on noise.
Aug 9, 2026 · 7 min read
Guides
Visitor-to-Pipeline Conversion Rate by Funnel Stage
Benchmark conversion rates for every stage from identified visitor to closed deal, plus the audit that finds where your funnel leaks pipeline.
Aug 8, 2026 · 8 min read
Guides
The Dark Funnel Audit: How to Measure the Buying Signals Your CRM Can't See
A 4-step audit for measuring how much of your B2B pipeline is dark-funnel-influenced, and which slice (identified website visitors) you can act on this week.
Aug 7, 2026 · 8 min read
Guides
Build vs. Buy: Should Your GTM Team Build Its Own Website Visitor Identification Tool?
Building website visitor identification in-house looks cheap on a whiteboard. Here's the real engineering cost, TCO breakdown, and the three cases where building actually beats buying.
Aug 6, 2026 · 8 min read
Guides
Website Visitor Identification Is Your Earliest Pipeline Coverage Signal
Most pipeline coverage math only counts CRM-logged opportunities. Identified website visitor volume is a 3-4 week earlier signal. Here's the framework.
Aug 5, 2026 · 8 min read
Guides
How to Identify Website Visitors in Instantly
Instantly's Website Visitors module pixel-tracks US traffic, but an independent 14-day test found a 22-35% match rate. Here's how to read the number.
Aug 4, 2026 · 7 min read
Resources
What's new in the Knock2 API (August 2026)
A wave of new API features for teams building on Knock2: allocate credits per tenant, read your whole book of business with one key, get a single webhook feed for every workspace, manage tenants end t
Aug 3, 2026 · 8 min read
Guides
Why No Two "RB2B Match Rate" Numbers Ever Agree (And How to Test Yours)
Published RB2B match rates range from 5% to 45% because they're measured against different denominators. Here's the two-week test that gives your own real number.
Aug 3, 2026 · 8 min read
Guides
How to Identify Website Visitors in Smartlead
Smartlead has zero native website visitor identification. See what actually closes the gap between deliverability and pipeline.
Aug 2, 2026 · 7 min read
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