Knock2 Blog
Articles.
Everything we have published under Articles.

Articles
Click IDs: a practical guide for B2B paid acquisition
What a click ID is, how it differs from a UTM, and how B2B teams use one to send offline conversions back to Google, Meta and LinkedIn.
Oct 26, 2026 · 7 min read

Articles
We share a name with a famous DJ. Our inbox has never recovered.
We share a name with a famous DJ. Here's the private jet quote, the vape sponsorship and the mixtapes that landed in our inbox, and what it taught us about SEO and GEO.
Oct 16, 2026 · 5 min read

Articles
We rebranded Knock2. What the data says about rebrands
We moved off Webflow, then rebranded Knock2 a week later. What changed, what the research says about rebrand ROI, and how to baseline yours.
Oct 9, 2026 · 8 min read

Articles
Not every page visit is intent: how we rank leads
Why a careers visit shouldn't rank like a pricing visit, and how Knock2 lets each workspace define high and low intent pages.
Oct 8, 2026 · 4 min read

Articles
Introducing the Knock2 MCP Integration for Claude and AI Tools
Your AI assistant can draft emails, prep calls and prioritize outreach. But it cannot see who is on your website right now. Until today.
Apr 13, 2026 · 4 min read

Articles
Your AI sales agent isn't underperforming because of your prompt. It's your retrieval architecture.
A technical deep dive for GTM leaders building outbound AI agents, and why the ones that feel human are built differently at the infrastructure level.
Mar 19, 2026 · 13 min read

Articles
How to Build Deep Context for AI Sales Agents
Most sales AI starts blind. The research pipeline that gives our scoring and personalization engines the same context your best SDR carries on day one.
Mar 17, 2026 · 5 min read

Articles
Knock2’s July Release: More Leads, Smarter Scoring, Faster Actions
More actionable data, better prioritization signals and smarter automation, so teams identify, qualify and engage their best leads with less manual work.
Jul 10, 2025 · 3 min read

Articles
Generative AI for Deal Velocity: How Early‑Stage Teams Are Closing 30 % Faster
How SaaS startups use AI to qualify leads, write emails, and close deals 30% faster. Featuring Knock2, Drift, Gong, HubSpot & more.
Jun 11, 2025 · 4 min read
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