Earleads runs Knock2 for dozens of agency clients, and Yalc builds it into AI agents

What an agency and a platform each get

Othmane looked at visitor identification from both sides: as an agency selling results to clients, and as a platform building it into a product. Knock2 won on both.

• Better B2B data than Vector, behind every identified account and contact
• More than basic intent capture, down to the actual companies and people on the site
• A quick return, because identified visitors are already warm
• Fewer tools, with a chance to pull into one place what teams piece together in Clay, LinkedIn and the CRM
• Easy to integrate, with workspaces for agency clients and the API and webhooks for products

One founder, two ways to sell the same insight

Othmane founded Earleads to run outbound and ABM for B2B companies. Again and again, the hard part was the same: clients were collecting intent, but nobody was turning a website visit into a conversation. So he built Yalc, a platform that packages those plays as agentic GTM workflows a team can run without an agency.

Both businesses needed the same foundation: knowing which companies and which people are on a website, in time to act. He saw Knock2 as a step beyond the intent tools he knew.

Website visitors become ABM audiences and outbound

For Earleads, Knock2 turns a client's anonymous website traffic into real accounts and real people showing intent. The team uses them to build ABM audiences, prioritize outbound and keep the client's CRM up to date, so reps start conversations with companies that are already looking.

Each client has its own Knock2 workspace, and the Earleads team moves between them from one login, so adding a client doesn't add another tool to manage.

It's also an easy play to sell. Identified visitors are warm by definition, so clients see the value from traffic they already have.

Visitor identification as infrastructure for AI agents

Yalc is built around agents that run GTM work, and agents need fresh, structured data about who is showing intent, delivered as it happens. Knock2 works as that API-first layer: Yalc connects through the Knock2 API, and identified accounts and contacts arrive through webhooks, ready for Yalc's workflows to act on.

For Yalc this was not a side project. Othmane called website visitor workflows one of the most promising use cases for Yalc's paid users and treated getting them into production as urgent. He worked directly with the Knock2 team on the API, workspace creation, credit limits and CRM sync to get there.

One provider behind an agency and a platform

Knock2 now sits underneath both of Othmane's businesses. Earleads manages dozens of clients on Knock2, and Yalc offers visitor identification to its paid users through the API and webhooks. The same intent data powers ABM run by people and workflows run by agents.