Truveta's ABM team found the people behind its account intent, and its agency put the data to work

Account-level intent, and no idea who was behind it

Truveta's marketing team runs an account-based marketing program against a focused list of top accounts, alongside a BDR team working outbound. Demandbase told the team which accounts were active, but rarely who.

People who filled out a form were already handled. Everyone else who read the site, often the most senior people at a target account, stayed invisible.

The people behind the account activity

With Knock2 on the site, Truveta's team could see who was visiting, not just which companies, and the visitors lined up with the director-level and above buyers its ABM program is built to reach. Some arrived from places no form or account-level tool would catch, including AI assistants like ChatGPT.

Built around how the team already works

The team works in saved, shared views cut the way its program is organized, and scores visitors against a plain-language description of its ideal buyer.

• ABM views for Truveta's named target accounts, so the ABM team only looks at the accounts it owns
• Lead scoring written in plain language, with thumbs up and down from the team feeding it
• UTMs and referrers on every visitor, to see which campaigns and sources bring the right people

Checking Knock2 quickly became a daily habit for the team.

81 and Sunny works from the same data

Truveta's paid media runs through its agency, 81 and Sunny. Rather than wait for Truveta to pass data along, the agency works in Knock2 directly.

For an agency, this is the difference between reporting clicks and reporting people.

From account intent to the people behind it

Truveta went from knowing which accounts were active to knowing who at them was reading. Its ABM team, its BDRs and its agency now start from the same picture of who is on the site.