Wayflyer turned website visitors into a booked meeting the next day

One identification layer, wired into everything

• In outbound. Jim Backwell, Wayflyer's head of GTM AI, sends identified, good-fit visitors straight into Wayflyer's outbound sequence, and booked a meeting the next day.
• In the data warehouse. Every company Knock2 identifies on Wayflyer's site goes by webhook into Wayflyer's data warehouse, where it sits beside the rest of the business's data.
• No data locked in a dashboard. Webhooks and native integrations send the raw records wherever Wayflyer wants them, so the warehouse, the sequencer and any model Jim builds all work from the same source.

From identified visitor to booked meeting

Jim Backwell leads GTM AI at Wayflyer. He built a Knock2 Play that sends identified, good-fit visitors straight into Wayflyer's outbound sequence in Amplemarket, through Knock2's native integration. The next day, a prospect booked a meeting.

In its first two weeks the Play sent hundreds of identified visitors into the sequence, with no exports or files in between. Jim's reaction on finding the integration: “I couldn't believe it had a connection to Amplemarket.”

Visitor data in the warehouse

Wayflyer's team built a Knock2 Play that sends every identified company, and the people behind the visits, to a webhook feeding Wayflyer's data warehouse and the BI reporting built on it. Knock2 has delivered tens of thousands of records to Wayflyer this way.

That made website visits one more dataset Wayflyer's analysts can join to everything else they know about a business, rather than a feed that lives only inside one more dashboard.

More of the traffic is now worth working

Wayflyer built its name financing eCommerce brands. It now lends to businesses well beyond eCommerce, from dentists to SaaS companies, so visitors who once fell outside the target market are now prospects. Knock2 was already identifying them.

A data source and a pipeline source

Knock2 is both a dataset in Wayflyer's warehouse and an outbound channel, and the outbound paid off at once: a meeting booked the day after the first sequence went out. Both run from the same identification, so the data team and the GTM team are working from the same picture of who is visiting.