Knock2 Blog
Guides.
Everything we have published under Guides.
Guides
The SDR-to-AE Handoff Playbook for Identified Website Visitors
An identified visitor isn't an MQL. Here's the handoff package, signal tiers, and triggers that keep SDRs and AEs from losing visitor-sourced deals.
Sep 3, 2026 · 7 min read
Guides
Turn Anonymous Website Traffic Into Pipedrive Pipeline
Pipedrive only shows company names, not people. Here's how to add person-level ID and route real contacts into your pipeline.
Sep 2, 2026 · 7 min read
Guides
How to Blend First-Party and Third-Party Intent Data
A scoring framework for weighting first-party website intent against third-party signals like 6sense, plus what to do when the two disagree.
Sep 1, 2026 · 8 min read
Guides
When Should Identified-Visitor Activity Move a CRM Lifecycle Stage?
Identified-visitor signals shouldn't auto-advance a CRM stage on their own. Here's the three-gate framework that stops lifecycle stages from flapping.
Aug 31, 2026 · 7 min read
Guides
How to Identify Website Visitors in Salesloft
Salesloft's Live Website Tracking only sees clicks on tracked cadence links, not anonymous traffic. Here's what it misses and how to close the gap.
Aug 30, 2026 · 8 min read
Guides
How to Validate Third-Party Intent Data Before You Act on It
Third-party intent data like Bombora and G2 can flag the wrong accounts. Here's the 15-minute workflow to validate signals against your own visitor data.
Aug 27, 2026 · 8 min read
Guides
Intent Signal Decay vs. Expiration: When Should a Buying Signal Stop Counting?
Most intent scoring models decay signal weight but never expire it. Here's how to set hard expiration windows by signal type and enforce them in your CRM.
Aug 24, 2026 · 7 min read
Guides
The Response-Time SLA for Identified Website Visitors
Routing rules decide who owns an identified visitor. They don't decide if anyone acts in time. Here's the SLA and escalation ladder RevOps needs.
Aug 23, 2026 · 7 min read
Guides
The SDR Daily Schedule for Working Real-Time Website Visitor Alerts
Most SDR time-blocking advice ignores real-time visitor alerts. Here's the daily schedule that protects call blocks and still catches decaying signals.
Aug 21, 2026 · 7 min read
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