Knock2 Blog
Guides.
Everything we have published under Guides.
Guides
The website intent workflow checklist
The five things every team running website visitor identification needs to get right. Tool-agnostic, written for the workflow you actually need to build.
May 5, 2026 · 8 min read
Guides
Turn anonymous traffic into Salesforce pipeline
Knock2 identifies who is visiting your site and connects it directly to Salesforce, creating leads, enriching contacts and alerting reps in real time.
Mar 25, 2026 · 2 min read
Guides
How to Maximize Trade Show ROI With Website Visitor Intelligence
The hidden pipeline sitting in your booth's shadow, and how intent data turns undocumented impressions into closed deals.
Mar 24, 2026 · 7 min read
Guides
ICP Match Rate: The B2B Metric Most GTM Teams Ignore
Most teams track identification rate, not ICP match rate. Here's the formula, weighting framework, and benchmark range for what fits your ICP.
May 29, 2025 · 8 min read
Guides
The Venture-Backed Guide to Ramping New Sales Hires: Proven Playbooks for AEs and SDRs
High-growth SaaS startups live or die by how fast new hires become productive. Playbooks for ramping AEs and SDRs, and what a slow ramp actually costs you.
May 15, 2025 · 6 min read
Guides
Repeat Website Visitors: The B2B Sales Trigger You Miss
Most B2B teams score every website visit identically. Here is the 3-tier visit-escalation framework for turning repeat visits into a real sales trigger, plus how to set it up this week.
Apr 10, 2025 · 8 min read
Guides
Top Engagement Tracking Tools Compared
Discover how to choose the right engagement tracking tool, leverage AI for smarter outreach, and maximize ROI through data-driven insights and automation.
Apr 10, 2025 · 10 min read
Guides
B2B Prospect Engagement Strategy: The 2026 Playbook
Most B2B engagement playbooks start after a lead is known. The tiered framework for engaging buyers earlier, before they ever fill out a form.
Apr 10, 2025 · 7 min read
Guides
The 5% Rule: Why First-Party Intent Is the Most Valuable Signal in B2B
Learn the 7 Stages of Customer Awareness and how to guide prospects from unaware to loyal customer with smart marketing strategies.
Mar 26, 2025 · 4 min read
Know who is reading.
Join 1,000+ GTM teams turning website traffic into pipeline.
Rather talk first? Book a demo →