Knock2 Blog
Latest articles.
Playbooks, product notes and GTM strategy for teams that want to move first.
Guides
Top Engagement Tracking Tools Compared
Discover how to choose the right engagement tracking tool, leverage AI for smarter outreach, and maximize ROI through data-driven insights and automation.
Apr 10, 2025 · 10 min read
Guides
B2B Prospect Engagement Strategy: The 2026 Playbook
Most B2B engagement playbooks start after a lead is known. The tiered framework for engaging buyers earlier, before they ever fill out a form.
Apr 10, 2025 · 7 min read
Guides
The 5% Rule: Why First-Party Intent Is the Most Valuable Signal in B2B
Learn the 7 Stages of Customer Awareness and how to guide prospects from unaware to loyal customer with smart marketing strategies.
Mar 26, 2025 · 4 min read
Articles
The Challenges of Cold Email and Why It Doesn’t Work Like It Used To
Discover why cold emails are becoming less effective and how warm outbound strategies can revolutionize your sales outreach.
Jan 22, 2025 · 2 min read
Guides
The B2B Buyer Journey Funnel: A Behavior-Based Stage-Scoring Framework
A practical framework for scoring which buyer-journey stage a visitor is in before you have their name, using page behavior and identification confidence.
Jan 22, 2025 · 6 min read
Articles
Knock2 Welcomes Steven Simoni to Our Advisory Board
Simoni is a US Navy Veteran & a 3x startup founder
Oct 18, 2024 · 1 min read
Articles
Knock2 Welcomes Nicole Hedley to Our Advisory Board
Hedley brings a decade AI engineering expertise
Oct 18, 2024 · 2 min read
Articles
Knock2 Welcomes Josh Carter to Our Advisory Board
Carter brings over a decade of Marketing Leadership
Oct 14, 2024 · 2 min read
Articles
Knock2 Welcomes Zachary Zaro to Our Advisory Board
Zaro brings almost two decades of engineering & commercial leadership as a CTO & CEO
Oct 14, 2024 · 1 min read
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