Clay
Send Knock2-identified leads into your Clay workbooks using webhooks and a Play.
How to integrate Knock2 with Clay?
You can integrate Knock2 with Clay using webhooks. This lets you automatically send the leads Knock2 identifies on your website into your Clay workbooks, where you can enrich, route, or trigger follow-ups based on the incoming data.
What you'll need
- A Clay account with a workbook
- A Clay webhook URL
- Access to Knock2 Settings to add a webhook and build a Play
What you can do
- Send Contact, Account, or Buying Committee matches to Clay
- Enrich and route incoming Knock2 data using Clay's automation tools
How to set up Knock2 with Clay?
Step 1: Create a webhook in Clay
Log into your Clay dashboard and create a new Workbook. Click More Sources and choose Webhook. Clay generates a unique Webhook URL — copy it.
Step 2: Add the webhook to Knock2
In the Knock2 dashboard, go to Settings > Webhooks and choose the appropriate webhook type:
- Contact Webhook — sends data when Knock2 finds an exact contact-level match.
- Accounts Webhook — sends company-level info when Knock2 identifies a company.
- Buying Committee Webhook — triggers when Knock2 finds a company and then prospects a contact (not an exact visitor).
Paste the Clay Webhook URL into the selected field, click Test to send a test payload, and confirm in Clay that the webhook was received.
Step 3: Enable a Play
Go to Plays, create or edit a play, choose Send to Webhook as the output, then save and activate. Every time a match visits your site, Knock2 sends the data into Clay.
Good to know
- Use the Accounts Webhook if you only want to send company matches to Clay.
- The webhook only fires once a Play with a Send to Webhook output is active.
- Use Clay's automation tools to enrich, route, or trigger follow-ups on the incoming data.
