Knock2 Blog
Latest articles.
Playbooks, product notes and GTM strategy for teams that want to move first.
Guides
The BDR Playbook for Website Visitors: Score, Route, and Follow Up Before the Moment Passes
How to build a BDR workflow that scores website visitors by ICP fit, routes the right ones to reps in real time, and drives follow-up before the signal goes cold.
Jun 29, 2026 · 7 min read
Guides
The case for fewer emails to a tighter list
Most teams running website intent play the wrong game: crank up volume, blame the data, mute the Slack channel. The fix is the opposite of what feels productive.
May 5, 2026 · 6 min read
Guides
Six plays for turning anonymous traffic into pipeline
Most B2B websites convert under 2% of their traffic. Six plays for turning the other 98% into pipeline, whatever stack you run.
May 5, 2026 · 2 min read
Guides
The website intent workflow checklist
The five things every team running website visitor identification needs to get right. Tool-agnostic, written for the workflow you actually need to build.
May 5, 2026 · 8 min read
Resources
How to Reach Out to Website Visitors Without Being Creepy
Three plays we coach our customers through for contacting identified visitors. None of them involve saying “I saw you on our pricing page.”
Apr 29, 2026 · 5 min read
Articles
Introducing the Knock2 MCP Integration for Claude and AI Tools
Your AI assistant can draft emails, prep calls and prioritize outreach. But it cannot see who is on your website right now. Until today.
Apr 13, 2026 · 4 min read
Guides
Turn anonymous traffic into Salesforce pipeline
Knock2 identifies who is visiting your site and connects it directly to Salesforce, creating leads, enriching contacts and alerting reps in real time.
Mar 25, 2026 · 2 min read
Guides
How to Maximize Trade Show ROI With Website Visitor Intelligence
The hidden pipeline sitting in your booth's shadow, and how intent data turns undocumented impressions into closed deals.
Mar 24, 2026 · 7 min read
Articles
Your AI sales agent isn't underperforming because of your prompt. It's your retrieval architecture.
A technical deep dive for GTM leaders building outbound AI agents, and why the ones that feel human are built differently at the infrastructure level.
Mar 19, 2026 · 13 min read
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